About Martijn

Hey, I'm Martijn! I'm a technical founder, software engineer, and marketer who loves building things—whether it's software, businesses, or just some automation to make my life easier (or more complicated, depending on how deep I go). I also have a soft spot for developer experience (DX) and enjoy figuring out how to make software not just functional, but intuitive.

I've been in IT for over 25 years, starting as an engineer and eventually branching into technical marketing. I spent years at VMware, where I worked on making complex tech more approachable, and I've freelanced as a technical adviser for startups. At one point, I co-founded a company that got acquired, which was a great learning experience in both business and knowing when to let go of something you built.

These days, I run WhatPulse, helping individuals and teams track and understand their computer usage in ways that go beyond simple productivity analytics. There's WhatPulse Community with over 500,000 users, and WhatPulse Professional, which is used by companies to understand how their teams work and how they can work better.

I also built MuteDeck, a tool that helps people take control of their meetings with Stream Decks, keyboards, and hotkeys. It started as a small side project to solve a personal frustration with muting in video calls, and it grew into something that thousands of people use daily to manage their presence in meetings more efficiently. Seeing people get real value out of something I made is one of the best parts of building software.

I'm originally from the Netherlands, but I work with people all over the world. I prefer practical, no-nonsense solutions, both in engineering and marketing. If you ever want to chat about product launches, making software better, or why keyboard shortcuts are an underrated superpower, feel free to reach out.

I've been a guest on a few podcasts and webinars, where I've talked about building software, marketing, and the intersection of the two. If you're interested in hearing me ramble about tech, or watch me try to explain technical concepts, take a look at my recorded appearances page.